Let’s do a thought experiment.
Let’s say I have designed a unique tool you could use every day. For fun, let’s call it a Digital Attention Yielder, or D.A.Y. for short.
Now, what if I told you that it would only cost you a quarter to buy? How valuable do you think it is? How well made?
OK, what if I said it would cost a dollar? Is there much change in your judgment of the D.A.Y.’s value?
Let’s jump the cost to $100. What value does it have now in your mind? Five hundred dollars? A $1000?
The cost of something influences our judgment of its value.
Hang with me for another thought experiment.
What if I said I would pay you a quarter to spend the day working on your dreams? Would you do it?
What if I told you that I would pay you $100 to be a better friend today? A better husband or mother? Would you do that? Would you read a story to your kids tonight? Text a friend?
How much money would it take for you to live the life you want?
To be the person you want to be?
How much is your D.A.Y. worth?
Money is an easy way to measure worth. The hurdle is that LIFE doesn’t pay us with money. Life gives us time. And only so much time. We decide how much our time is worth. Our life is measured by abstract ideas like love, friendship, joy, and hardwork, to name a few. It is difficult to put measurable value on these characteristics. But I believe we know deep in our hearts the answers. We know if we treat our family well. We know if we have worked on our dreams.
At the end of the D.A.Y. we know if we spent it well.